Unveil the Hidden Treasures, A Bejeweled CIIE
Newborn High Jewelry Brand Joins the 5th CIIE
Up-and-coming fine jewelry brand V MUSE will unveil itself at the 5th China International Import Expo (CIIE) with its TREASURE collection, which features 22 iconic jewelry pieces covering 400 years of historical wonders in creation. The CIIE is the first world-class exposition event with the theme of import. This year's CIIE begins in Shanghai on November 5, 2022, and shall be a witness to China's opening up to the international market. China's development cannot be separated from the world, and vice versa - more and more international enterprises are giving everything they've got at the CIIE. Naturally, many are eagerly anticipating V MUSE's first appearance at the CIIE.
Treasure of 400 Years Debuts at the CIIE
This year, fine jewelry brand V MUSE's TREASURE collection includes an awe-inspiring range of historical jewelry treasures, the oldest of which is a gold and diamond based 1600s Renaissance pendant created by German court craftsmen. Before the discovery of the first South African diamond "Eureka" in 1867, diamond sources were scarce, coming only in small quantities from Brazil and India. As a result, diamonds were the most expensive items in the world. This pendant is made of top-quality diamonds, with delicate gold work and colorful enamel, demonstrating a superb level of artistic attainment. What makes this pendant even rarer is the fact that it has been perfectly preserved to this day, and is one of the oldest exhibits at the CIIE.
The Emerald Trifecta Vies for Brilliance
Three emerald treasures will enter the history of the CIIE, including an emerald tiara once a royal heirloom of the German royal family. This tiara will light up the exhibition hall alongside five more tiaras from various royal families of France, Spain, Denmark, and Austria with their brilliance. Another exhibit is a landmark piece of jewelry art consisting of a 200-carat emerald from the Mughal Empire of India, designed as an aigrette in the early 20th century by Coco Chanel's fiancé, the brilliant artist Paul Iribe. And last but not least, a 65-carat Colombian emerald carved into the mysterious face of Medusa, which has been called the "Mona Lisa of gems" and a "must-see art treasure" for its unsurpassed pinnacle of craftsmanship.
Gold Leaf - A Witness to History
The highlight of V MUSE's TREASURE must be the French national treasure "Gold Leaf", which is a leaf from the gold laurel crown French Emperor Napoleon I wore during his coronation in 1804. As the crown of the founding emperor of the Bonaparte dynasty of France, it was crafted with the utmost detail, with each lifelike gold leaf as light as a feather, its veins as intricate as hair. Today, only two gold leaves are in existence, one in the Fontainebleau Palace in France and the other is coming to the CIIE, inviting visitors to witness history with their own eyes.
The Titans of Gemstones
Visitors cannot miss the 34-carat portrait diamond, the largest known portrait diamond in the world. A 31-carat sapphire brooch, twin in style to Queen Elizabeth II's beloved sapphire brooch, which was a wedding gift from the Archduchess of Austria a century ago and has been handed down to this day. The precious Order of the Golden Fleece medallion, made of diamonds, rubies, and sapphire, is the totem of the Order that has had only about 1,200 members in its nearly 600-year history.
The Birth of the Jewelry Brand
Mr. Louis Godart, the cultural advisor to three Italian presidents as well as a member of L'Institut de France, noted: "The splendid collection of V MUSE breaks the old Heraclitean adage that one can never bathe twice in the same water because "everything flows and nothing remains". Because by browsing the rooms where these works are exhibited, the visitor, in contact with these eternal objects, will be able to tear himself the space of a moment from the contingency of time that passes and live a moment of dream and eternity."
About Us
V MUSE was founded in 2022, breaking into the world of fine jewelry as a fresh force of courage and commitment. V MUSE pays tribute to the classics, values the spirit of creativity, and recognizes a diversified and insightful cultural discourse as its mission. The brand takes exquisite aesthetics as its highest innovative principle and puts people first, grounding itself in the wisdom of tradition while tirelessly exploring the relationship between humanity and jewelry.
V MUSE evokes the tender memory of an exquisite yesteryear, and inspires an endless search into the unlimited future. The brand bonds with the body of human knowledge, taking inspiration from the arts, philosophy, the natural sciences, astronomy, archaeology, semiology and more for its designs. V MUSE continues to challenge aesthetic diversity and push the boundaries of imagination.
Treasure records time, and time creates eternity. A tour de force in the river of time, V MUSE will be a jewelry brand that leaves the world in awe.
