November 5, 2025 — Museum-caliber jewelry brand V MUSE returns to the China International Import Expo for the fourth consecutive year. With a new space titled "The Phoenix," the brand opens an East-West dialogue through its aesthetic language. Presenting 22 museum-caliber historical jewels, V MUSE unveils three high jewelry creations for the first time, marking its evolution from collector to creator.

Inspired by the phoenix, a Chinese symbol of harmony and elegance, the space takes flight as its guiding form. The façade abstracts the soaring phoenix, echoing the poetic image of "the phoenix in flight, its song resounding through the heavens." Inside, European classicism and Baroque corridors meet the Chinese craft of lacquer gilding. Mirrored galleries and painted pavilions intertwine. At the center, a grand peony installation answers the gilded phoenixes above, a scene of "phoenixes among peonies," rooted in the East, resonating worldwide.

Versed in both Western jewelry art and Eastern aesthetics, V MUSE safeguards its historical collection while creating high jewelry of contemporary spirit, craft as language, culture as soul. The three debut works from the "Legacy" collection distill nearly twenty years of collecting. Among them, pieces 001 and 002 take the phoenix and peony as motifs, in dialogue with the space itself.